![]() I have been on both the retailer and publisher sides of the audiobook industry, and I have seen that established audiobook publishers know how to position, price, sell, and market titles. What is the best approach for publishers and authors to take advantage of opportunities in the audio market? I strongly suggest that they establish partnerships with experienced audiobook publishers. There are distribution platforms that give access to the audiobook market, but they’re no substitute for audiobook publishers’ years of experience. Suddenly, they discover that they must become casting directors, proofers, marketers, metadata optimizers, and sales account managers for a format that is often completely new and unfamiliar to them. When independent publishers and self-published authors enter the audiobook fray, they are often overwhelmed. Apple, Chirp, and Spotify are just a few examples of outlets now competing with Audible, while Hoopla and OverDrive have led the growth in libraries. These content owners have to navigate a confusing ecosystem in order to get their audiobooks into the ears of listeners.Īuthors and publishers must think carefully about who their partners should be to truly succeed in the audiobook market, especially given the healthy competition in the retail and library sectors. ![]() ![]() Simultaneously, over the past decade, self-published authors and indie publishers have increased their title output, yet many have found that audiobooks are not as easy to get to consumers as e-books and physical books.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |